Aquascutum
Aquascutum
Introducing Aquascutum, designer menswear with a cult following. British heritage since 1851. Aquascutum combines brand heritage with a contemporary view of urban and city life, highlighting thermal insulation amongst modern technical fabrics and detail. Functionality is key and the roots of their project.
The word Aquascutum translates as ‘Water Shield' from Latin. Set up by John Emary, Aquascutum began as a Mayfair tailors in 1851. From the beginning, fine craftsmanship and technical innovation have been at the forefront of the brand, and two years after opening, Emary created and patented the first waterproof textile. Aquascutum — Active is Kiwi Edmund Hilary’s achievement, that used Aquascutum for his ascent of Mount Everest in 29th of May 1953. Not in a trendy trench coat, but an Aquascutum created fabric that could resist 100mph winds. This extremely popular mens fashion house has a loyal following amongst the terraces. Bronx Clothing are official UK Aquascutum stockists. Shop the range now.
